From a dormant rental profile to an end-to-end yacht brand.
Before: profiles said “boat rental / yacht for rent”, used two different phone numbers, a fake address, a broken privacy link and Messenger-only contact, and had 9 unanswered customer comments. After: every profile presents Walidia as a complete yacht partner (buy, sell, manage, market, finance support and crew) with one WhatsApp number and automated replies.
Five-second test
What, where, how to contact and why trust: all four visitor questions are now answered on the main Facebook Page.
One contact number
+971 54 519 0909 is now the only, primary number on all four profiles. The second number +971 56 711 6116 was removed.
Sales brand unified
“Soul Experiences” (Real Estate) became Walidia Yachts Sales at facebook.com/walidiayachtsales, matching @walidiayachtsales.
Customers answered
Every open customer comment was answered. Auto-reply and 4 FAQs now run on Messenger and Instagram.
All four live profiles, with their new names.
Click any card to open the live profile in a new tab and see the optimization yourself.
WhatsApp on every profile: +971 54 519 0909 · Email: info@walidiayachts.com · Website: walidiayachts.com
Profile health scores, before vs after.
Scored against the GNEXT Meta 2026 scorecard (100 points per profile): account health, identity, contact and conversion, visuals, content and community. “After” reflects verified changes only; posting rhythm and reviews still hold the scores back.
| Facebook · Walidia Yachts | Max | Before | After |
|---|---|---|---|
| Account health, Business type, WhatsApp linked | 15 | 6 | 12 |
| Page name searchable | 6 | 4 | 4 |
| Username matches brand | 4 | 4 | 4 |
| Categories specific (up to 3) | 5 | 2 | 5 |
| Intro with keyword + CTA | 6 | 0 | 6 |
| About complete | 8 | 3 | 7 |
| Address/phone consistent with Google | 4 | 1 | 4 |
| Action button = main conversion | 6 | 3 | 6 |
| Links working | 4 | 2 | 4 |
| Profile picture / cover / featured | 14 | 7 | 7 |
| Content: recent, original, Reels | 14 | 3 | 3 |
| Responses, automations, reviews | 10 | 3 | 9 |
| Trust and protection | 4 | 1 | 2 |
| Total | 100 | 39 | 73 |
| Instagram · @walidiayachts | Max | Before | After |
|---|---|---|---|
| Business account, public, linked | 15 | 7 | 7 |
| Username clear | 5 | 5 | 5 |
| Name field: keyword + location | 8 | 5 | 8 |
| Category shown | 3 | 1 | 1 |
| Bio formula (what / where / proof / CTA) | 9 | 3 | 8 |
| Bio links (up to 5) | 6 | 3 | 3 |
| Contact options: WhatsApp, phone, email | 6 | 3 | 6 |
| Location consistency | 3 | 1 | 2 |
| Pinned posts, grid, highlights, picture | 20 | 12 | 12 |
| Visual consistency | 5 | 4 | 4 |
| Posting rhythm and originality | 12 | 3 | 3 |
| Comments/DMs answered, DM tools | 8 | 3 | 7 |
| Total | 100 | 50 | 66 |
The five-second test, before and after.
A first-time visitor should answer four questions within five seconds of landing on the profile.
| Visitor question | Before | After |
|---|---|---|
| What do they do? | ✕ “Boat Rental” / “Yacht for Rent” only; sales and ownership invisible | ✓ End-to-end yacht services: charter, buy and sell, management, charter marketing, financing support, crew |
| Is it for me, near me? | ✕ Address “Al Riyadah Street … 00000” with the map pin in the sea; conflicted with the website | ✓ Same address as Google; service area Abu Dhabi, Dubai, RAK, Muscat, Doha, Jeddah; “UAE, GCC and worldwide” |
| How do I contact or buy? | ✕ Messenger only; no email; two different WhatsApp numbers; broken privacy link | ✓ WhatsApp button on both Pages; WhatsApp, phone and email on both Instagram accounts; instant auto-reply and FAQs |
| Why should I trust them? | ✕ Silent since 13 Aug 2025; customer price questions unanswered for up to 2 years | ✓ “Since 2011” everywhere; every customer comment answered. Next: fresh posts and reviews. |
Walidia Yachts Facebook Page.
facebook.com/walidiayachts ↗ · Page name: Walidia Yachts · main brand, end-to-end positioning · 4.3K followers
| Field | Before | After | Status |
|---|---|---|---|
| Intro / bio | (empty) | End-to-end yacht services from Abu Dhabi since 2011: luxury yacht charter, buying and selling, yacht management, charter marketing, financing support and crew. Serving the UAE, GCC and clients worldwide. WhatsApp +971 54 519 0909 | Live ✓ |
| Categories | Boat Rental · Boat/Ferry Company | Boat Rental · Boat Dealership · Boat Tour Agency | Live ✓ |
| Address | Al Riyadah Street, Abu Dhabi, UAE, 00000 (map pin in the sea) | Al Maha Arjaan by Rotana, 21st Floor, Saeed Bin Ahmed Al Otaiba Street, Al Danah, Abu Dhabi (matches Google Business Profile) | Live ✓ |
| Hours | Always open | No hours shown (Facebook has no “By appointment” option) | Live ✓ |
| (none) | info@walidiayachts.com | Live ✓ | |
| Privacy policy link | walidiayachts.com/privacy-policy (404 broken) | Removed until the new website publishes a policy | Live ✓ |
| Action button | Message (Messenger) | WhatsApp: opens a chat with +971 54 519 0909 (Messenger kept second) | Live ✓ |
| WhatsApp numbers linked | +971 54 519 0909 + +971 56 711 6116 | +971 54 519 0909 only (primary), shown in About | Live ✓ |
| Service area | (none) | Abu Dhabi · Dubai · Ras al-Khaimah · Muscat · Doha · Jeddah | Live ✓ |
| Services | (none) | Yacht Charter · Yacht Sales & Brokerage · Yacht Management · Charter Marketing · Yacht Financing Support · Crew Management | Live ✓ |
| Phone | +971 54 519 0909 | Unchanged (already correct) | No change |
| Founding date | (none) | January 1, 2011 (year confirmed; Facebook requires a full date, so 1 January was set at the client's instruction) | Live ✓ |
@walidiayachts · yacht charter.
instagram.com/walidiayachts ↗ · Name: Walidia Yachts | Luxury Yacht Charter Abu Dhabi & UAE · 1,460 followers · 185 posts
Walidia Yachts | your gateway to unforgettable sea adventures and timeless elegance.
Luxury yacht charter · Abu Dhabi & GCC
تأجير اليخوت الفاخرة في أبوظبي
Private, corporate & Grand Prix · Since 2011
👇 Plan your charter on WhatsApp
| Field | Before | After | Status |
|---|---|---|---|
| Name field (searchable) | Walidia Yachts / Yacht for Rent in Abu Dhabi & Dubai | Walidia Yachts | Luxury Yacht Charter Abu Dhabi & UAE | Live ✓ |
| Bio | Slogan only; no service, location or call to action | Bilingual EN/AR bio with service, location, “since 2011” and a WhatsApp call to action (147/150 characters) | Live ✓ |
| Public phone | (empty) | +971 54 519 0909 | Live ✓ |
| Public email | (empty) | info@walidiayachts.com | Live ✓ |
| +971 54 519 0909 | Unchanged (verified) | No change | |
| Customer comments | 9 unanswered (up to 2 years old) | 3 price enquiries answered with a WhatsApp reply; 6 compliments thanked; 2 vendor pitches skipped | Done ✓ |
| Bio links, pins, highlights | Old LinkedIn link; nothing pinned on the grid | App-only steps (see Next steps) | Pending |
@walidiayachtsales · sales & ownership.
instagram.com/walidiayachtsales ↗ · Name: Walidia Yachts Sales · Meta Verified ✓ · 1,398 followers · 47 posts
Global Luxury Yacht Brokerage
Buy & sell new & pre-owned yachts
Buy, sell, manage, market & finance your yacht
بيع وشراء وإدارة اليخوت
Crew & ownership support · Since 2011
👇 Private consultation on WhatsApp
| Field | Before | After | Status |
|---|---|---|---|
| Bio | Brokerage only (buy and sell) | Full end-to-end offer: buy, sell, manage, market, finance, crew and ownership support; bilingual | Live ✓ |
| Public email | info@walidiayacht.com (missing “s”) | info@walidiayachts.com | Live ✓ |
| WhatsApp / phone | +971 54 519 0909 / +971 54 519 0909 | Unchanged (already correct) | No change |
| Name field | Walidia Yachts Sales | Kept. Verified accounts must re-verify name changes in the app (badge risk). | Kept |
Soul Experiences → Walidia Yachts Sales.
The Facebook Page linked to @walidiayachtsales was branded “Soul Experiences” and categorised as Real Estate. It is now the Walidia Yachts Sales Page at facebook.com/walidiayachtsales ↗.
The first navy/gold text cover was replaced with a plain colour at the client's request.
| Field | Before | After | Status |
|---|---|---|---|
| Page name | Soul Experiences | Walidia Yachts Sales | Live ✓ Meta review ≤3 days |
| Username / URL | facebook.com/soullexperiences | facebook.com/walidiayachtsales ↗ | Live ✓ |
| Intro | Soul Experiences | Where Abu Dhabi Begins. | Yachts for sale and yacht brokerage from Abu Dhabi since 2011: buy, sell, manage, market and finance your yacht, with crew and ownership support. WhatsApp +971 54 519 0909 | Live ✓ |
| Category | Real Estate | Boat Dealership | Live ✓ |
| Profile picture | Soul Experiences boat logo (navy) | Gold Walidia Yachts logo on black | Live ✓ |
| Cover photo | “SOUL EXPERIENCES BY WALIDIA YACHTS” | Plain solid black | Live ✓ |
| +971 54 519 0909 linked; button OFF, number hidden | +971 54 519 0909; WhatsApp button ON, number shown | Live ✓ | |
| Phone | +971 54 519 0909 | Unchanged (already correct) | No change |
| Address / hours | “Emirate Palace, Abu Dhabi, 00000” / Always open | Awaiting approval to align with the Google Business Profile | Pending |
Every enquiry now gets an instant answer.
Configured in Meta Business Suite for the Walidia Yachts Page and @walidiayachts. The client's own qualifying question (date, guests, event type) was kept, as it feeds the CRM intake.
Auto reply
Before: Messenger only. “Hi, thanks for contacting us… Could you please provide date of cruise, number of guests and event type please?”
After: Messenger + Instagram. “Hi, thank you for contacting Walidia Yachts. A yacht consultant will reply shortly. To help us prepare, please share your preferred date, number of guests and event type. For the fastest response, WhatsApp us on +971 54 519 0909.”
Frequently asked questions
Before: OFF, no questions.
After: 4 tap-to-ask questions, each with an answer that leads to WhatsApp:
- I'd like to charter a yacht
- I want to buy or sell a yacht
- Do you offer yacht management?
- I'd like to talk to a consultant
| Comment (Instagram) | Type | Our reply |
|---|---|---|
| @buya_ae: “How much to rent per hour?” | Enquiry | Thank you for asking! Rates depend on the yacht, date, duration and number of guests. Please WhatsApp us on +971 54 519 0909 and our consultant will share the best options for you. |
| @snhbaber: “kindly guide me how much do you charge?” | Enquiry | Same as above |
| @mari_payares: “can I have price please? … luxurious party on February” | Enquiry | We'd love to host your celebration! Rates depend on the yacht, date and number of guests. Please WhatsApp us on +971 54 519 0909 and our consultant will share options for February. |
| @mouici.basset, @the_sanyaasea, @mohamed_yousfan, @djvlader, @walidabusaad, @sachinkabilan | Compliment | Thank you! 🙏 |
| @mohd_ainan, @kaifotour.uae | Vendor pitch | No reply (not a customer) |
How the optimization was delivered.
Observe → plan → approve → change one thing → verify live → log. Every public change was approved by the client before it was made.
Recon and audit (read-only)
4 profiles- Read both Pages and both Instagram accounts; checked every link (privacy policy returned 404)
- Cross-checked name, address and phone against the Google Business Profile and the website
- Scored each profile on the 100-point Meta 2026 scorecard
Positioning and copy
client approved- Used the Business Profile (est. 2011) and the client's new end-to-end positioning
- Wrote bilingual EN/AR copy checked against Meta's character limits
- Kept the investment profile out of public copy (confidential)
Walidia Yachts Facebook Page
12 changes- Intro, categories, address, hours, email, services, service area, founding date (2011)
- Removed the broken privacy link; WhatsApp became the main button
- Removed the second WhatsApp number; +971 54 519 0909 is the only number
Instagram accounts
6 changes- @walidiayachts: name field, bio, phone, email
- @walidiayachtsales: bio; fixed the email typo
- Answered all 9 customer comments
Messaging automations
2 automations- Auto-reply extended to Instagram, with the WhatsApp number
- 4 FAQ quick replies switched on for Messenger and Instagram
Sales Page rebrand
7 changes- Soul Experiences → Walidia Yachts Sales; URL → /walidiayachtsales
- New intro, Boat Dealership category, Walidia logo, plain black cover
- WhatsApp button and number turned on
What lifts the scores past 80.
- Restart posting (biggest gap): 3 posts a week across both accounts. Reels of real yachts, crew and charters, bilingual captions, 3–5 specific hashtags. Neither main account has posted since 13 Aug 2025.
- Intro “Who we are” post: captions are approved. Attach a photo in Business Suite, then we publish and pin it on Facebook and @walidiayachts.
- Instagram app steps: bio links (WhatsApp, website, yachts for sale); pin the “Experience Luxury” (9,691 views) and Yas Riva reels; add “Yachts for Sale” and “Contact” highlights; turn on Google indexing.
- Facebook reviews: 0 on Facebook vs 5.0★ from 26 on Google. Ask recent guests for recommendations.
- Sales Page address and hours to match the Google Business Profile.
- Privacy policy on the new website before any Meta lead-form ads; keep /whatsapp and /buy-a-yacht/ URLs working through the migration.
- 30-day re-check (6 Nov 2026): one number everywhere, links live, ≥12 posts, every comment and DM answered within 24 hours.